Search

Download principles of marketing 15th edition pdf

Search Results | Advanced Search
Principles of Marketing (14th Edition)
Principles of Marketing (14th Edition)

Philip Kotler, Gary Armstrong, "Principles of Marketing (14th Edition)"
Pre ntice H all | 2011 | ISBN: 0132167123 | 744 pages | PDF | 33 MB


Learn how to create value and gain loyal customers.

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
Marketing (11th Edition)
Marketing (11th Edition)

Marketing (11th Edition)
South-Western College/West | ISBN: 1439039429 | January 1, 2010 | 809 pages | PDF | 33 MB


You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now Marketing, Eleventh Edition--with its engaging presentation of concepts--will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's Marketing, Eleventh Edition, will have you saying, "Now that's marketing."
Principles of marketing (12th edition)
Principles of marketing (12th edition)

Principles of marketing (12th edition) by Philip Kotler, Gary Armstrong
Publisher: Prеn tice Hаll Intеrnational | 2007-11-19 | ISBN: 0137128274 | DJVU | 736 pages | 41 MB


The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
Contemporary Marketing, 15 edition
Contemporary Marketing, 15 edition

Louis E. Boone, David L. Kurtz, "Contemporary Marketing, 15 edition"
S--th-W--stern C..ge P..b | 2011 | ISBN: 1111221782 | 800 pages | PDF | 35,8 MB

CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.
See all Editorial Reviews
Contemporary Marketing (14th Edition)
Contemporary Marketing (14th Edition)

Contemporary Marketing (14th Edition)
South-Western College Pub | ISBN : 032458203X | February 9, 2009 | 817 pages | PDF | 43MB


Over the years, Boone and Kurtz's Contemporary Marketing has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new Fourteenth Edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, Contemporary Marketing remains in a class by itself.
Principles of Internet Marketing: New Tools and Methods for Web Developers
Principles of Internet Marketing: New Tools and Methods for Web Developers

Jason I. Miletsky, "Principles of Internet Marketing: New Tools and Methods for Web Developers"
C,,rse T,..logy | 2009 | ISBN : 1423903196 | 481 pages | PDF | 18,7 MB

Principles of Internet Marketing: New Tools and Methods for Web Developers (1st Edition) helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.
International Direct Marketing: Principles, Best Practices, Marketing Facts
International Direct Marketing: Principles, Best Practices, Marketing Facts

Manfred Krafft, Jurgen Hesse, Jurgen Hofling, Kay Peters, Diane Rinas, "International Direct Marketing: Principles, Best Practices, Marketing Facts"
Publisher: Springer | ISBN: 3540396314 | edition 2007 | PDF | 315 pages | 19.2 mb


This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Marketing: Real People, Real Choices (7th Edition)
Marketing: Real People, Real Choices (7th Edition)

Michael R. Solomon, Greg W. Marshall and Elnora W. Stuart, "Marketing: Real People, Real Choices (7th Edition)"
Pre ntice H al | 2011 | ISBN: 013217684X | 600 pages | PDF | 20 MB


Real people, real choices–give students a real feel for marketing.

Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
Essentials of Marketing Research, 4 edition
Essentials of Marketing Research, 4 edition

William G. Zikmund, Barry J. Babin, "Essentials of Marketing Research, 4 edition"
S,,th-W,,,rn C...ge P..b | 2009 | ISBN: 1439047545 | 456 pages | PDF | 14,3 MB


Marketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current and future needs. The trend in Marketing Research, aside from using the Internet to quickly capture marketing data, is the focus on the marketing research student as a manager of marketing research and not actually a practitioner of marketing research. This course is typically found in 4-year and MBA programs, and is taught out of the marketing department.
The Economist - 09th April/15th April 2011



The Economist - 09th April/15th April 2011
The Economist - 09th April/15th April 2011
English | 124 pages | PDF | 40.90 Mb