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Research Methods for Business Students (5th Edition)
Research Methods for Business Students (5th Edition)

Mark N.K. Saunders, "Research Methods for Business Students (5th Edition)"
Publisher: Prentice Hall | 2009 | ISBN: 0273716867 | PDF | 656 pages | 16.5 MB


A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the student choice' and run-away market leader. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. The following online resources support the text: *For Students: self-assessment questions, glossary, revision flashcards , tutorials for SPSS and NVivo, plus Smarter Online Searching Guide * For Instructors: teaching manual, powerpoint slides, testbank
Research Methods for Business Students (4th Edition)
Research Methods for Business Students (4th Edition)

Research Methods for Business Students (4th Edition) by Mark Saunders, Adrian Thornhill and Philip Lewis
Pre tice | 2006 | ISBN: 0273701487 | 656 pages | PDF | 8,6 MB


In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods getting students interested in methodology and theory and helping them to understand the practical relevance. Depth of coverage combined with an accessible style, a real practicality and a straightforward structure result in consistently good student and lecturer feedback. Saunders is an excellent book in terms of both coverage and clarity of expression and this 4th edition will go from strength to strength.
TutsPlus Create Presentation Slides with HTML and CSS RETAIL
TutsPlus Create Presentation Slides with HTML and CSS RETAIL

TutsPlus Create Presentation Slides with HTML and CSS RETAIL
Video: H.264 - MPEG-4 AVC 1280x720 15fps | Audio: MPEG AAC Stereo 705kbps 44.100kHz | duration: 1 hour | 139.01 MB

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Researching & Writing a Dissertation: An Essential Guide for Business Students
Researching & Writing a Dissertation: An Essential Guide for Business Students

Researching & Writing a Dissertation: An Essential Guide for Business Students by Colin Fisher
Publisher: Financial Times Management | ISBN 10: 027372343X | 2010 | PDF | 448 pages | 8 MB


Researching and Writing your Dissertation is an essential guide for students undertaking research projects as part of a postgraduate qualification in business or management. Seven accessible chapters guide the reader through the process from choosing a topic, to gathering and analysing data, and finally writing and presenting the results. This book is ideal for students who may not be taking a taught and assessed module in research methods, but are undertaking management research for the first time and will benefit from guidance on the process, from start to finish.
Business Research Methods (with Qualtrics Card)
Business Research Methods (with Qualtrics Card)

Business Research Methods (with Qualtrics Card) by William G. Zikmund
Publisher: South-Western College Pub; 008 edition | 2009 | ISBN: 1439080674 | PDF | 696 pages | 26 MB


This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
Research Methods for Managers
Research Methods for Managers

John Gill, Phil Johnson, "Research Methods for Managers"
S.ge Publications Ltd | 2002 | ISBN: 0761940014 | 234 pages | PDF | 1,2 MB

`With its comprehensive coverage, clear, logical structure and lucid, accessible writing style, this masterful introduction to management research sets a standard others will find hard to emulate. A highly informative 'must buy', I strongly recommend this text as essential reading for all engaged in research in management.' - Peter L Jennings, University of Southampton, School of Management

`John Gill & Phil Johnson have written a text which is necessary reading for management students. But it is even more necessary reading for those managers - both of the student and//or practising variety - who in their search for a coherent and hard identity have chosen to see themselves as men and women of action rather than theorisers'-Alex Weich, Westminster Business School
Business Presentation
Business Presentation

Business Presentation
2 PSD | 154 MB
Saunders Interactive General Chemisty Workbook with CD-ROMs
Saunders Interactive General Chemisty Workbook with CD-ROMs

Saunders Interactive General Chemisty Workbook with CD-ROMs | ISO | 1.16 GB
Genre: Video Training

Contains over 600 screens & thousands of different elements - photos, videos, audio, animation, & graphics & a comprehensive, workbook that includes a guide to the use of the program & features a wealth of extra problems & study questions. Systems requirements: Macintosh 7.1 or greater with FPU & 16 MB of RAM or Windows 3.1 on a 486DX-66 CPU with 8 MB of RAM
Primer of Public Relations Research, Second Edition
Primer of Public Relations Research, Second Edition

Don W. Stacks PhD, "Primer of Public Relations Research, Second Edition"
The Gui lford Pr ess | 2010 | ISBN: 1593855958 | 367 pages | PDF | 12,7 MB


This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.
Essentials of Statistics for Business and Economics
Essentials of Statistics for Business and Economics

David R. Anderson, Dennis J. Sweeney and Thomas A. Williams, "Essentials of Statistics for Business and Economics"
So uth-We stern | 2008 | ISBN: 0324568606 | 672 pages | PDF | 6,1 MB


Trust the latest version of this market-leading essentials text to introduce sound statistical methodology in a proven applications setting. ESSENTIALS OF STATISTICS FOR BUSINESS AND ECONOMICS, 5e, includes all of the strengths of the longer best-selling Anderson/Sweeney/Williams STATISTICS FOR BUSINESS AND ECONOMICS, with a focus on the most important core topics for a concise presentation that's easy for students to follow. This brief introduction to business statistics offers a wealth of actual business examples, proven methods, and application exercises that clearly demonstrate how statistical results provide insights into business decisions and present solutions to contemporary business problems. High-quality problems, trusted for their unwavering accuracy, and the authors' signature problem-scenario approach clearly show how to apply statistical methods in practical business situations. New case problems as well as methods, applications, and self-test exercises encourage students to master formulas, apply materials, and evaluate their personal understanding. Optional updated appendices highlight the latest Excel 2007 and Minitab 15 popular commercial software, giving you the choice of integrating or omitting computer coverage in your course. This edition's concise approach and comprehensive support package, now including CengageNOW course management system, provides everything you need for an effective statistics course that prepares students for the essentials of statistics success in business today.