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Exploring Corporate Strategy (8th Edition)
Exploring Corporate Strategy (8th Edition)

Exploring Corporate Strategy (8th Edition) by Gerry Johnson
Publisher: Prentice Hall | 2008 | ISBN: 0273711911 | PDF | 664 pages | 12 MB


Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.
Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.
Contemporary Strategy Analysis: Text Only
Contemporary Strategy Analysis: Text Only

Robert M. Grant, "Contemporary Strategy Analysis: Text Only"
Wil ey | 2010 | ISBN: 0470747102 | 516 pages | PDF | 57,4 MB


Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach.
Strategic Management Theory: An Integrated Approach, 9th Edition
Strategic Management Theory: An Integrated Approach, 9th Edition

Charles W. L. Hill, "Strategic Management Theory: An Integrated Approach, 9th Edition"
S..th-W..rn C.llege Pub | ISBN : 053875107X | 2009 | 518 pages | PDF | 7,6 MB


This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and cases. Based on real-world practices and current thinking in the field, the Ninth Edition of Strategic Management features an increased emphasis on the changing global economy and its role in strategic management. The high-quality case study program contains 30 cases covering small, medium, and large companies of varying backgrounds. All cases are available in the main student text or the core case text.
Strategic Management Theory: An Integrated Approach (9th Edition)
Strategic Management Theory: An Integrated Approach (9th Edition)

Strategic Management Theory: An Integrated Approach (9th Edition)
South-Western College Pub | ISBN : 053875107X | October 14, 2009 | 518 pages | PDF | 8MB


This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and cases. Based on real-world practices and current thinking in the field, the Ninth Edition of Strategic Management features an increased emphasis on the changing global economy and its role in strategic management. The high-quality case study program contains 30 cases covering small, medium, and large companies of varying backgrounds. All cases are available in the main student text or the core case text.
Corporate Strategy (4th Edition
Corporate Strategy (4th Edition

Corporate Strategy (4th Edition) by Richard Lynch
FT Prentice Hall | 2006 | ISBN: 0273701789 | 865 pages | PDF | 34 MB


This book explores the fundamental decisions that will guide the future of organisations, and how such matters can be identified, evaluated and implemented. It presents a comprehensive, structured and critical approach to strategic management. Its underlying theme is the need to consider not only the rational approach to strategic decision making, but also the creative aspects of such decisions – an approach that remains unique to this strategy text. The book argues that both of these are essential to enable students and practising managers to develop successful strategies.
Marketing Strategy, 5 edition
Marketing Strategy, 5 edition

O. C. Ferrell, Michael Hartline, "Marketing Strategy, 5 edition"
S..th-W,,,rn C...ge P,b | 2010 | ISBN: 053846738X | 768 pages | PDF | 22 MB


Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.
Exploring Economics, 4 edition
Exploring Economics, 4 edition
Exploring Economics, 4 edition
S..th-W..stern C..ge P..b | 2007 | ISBN: 0324395469, 032439554X | 973 pages | PDF | 11,9 MB

This is not a traditional encyclopedic text filled with technical details. Rather it is a modern, "back-to-basics" book written expressly to promote economic literacy and engage students in learning about how economics affects them as citizens in our society.
Strategic Management: Concepts and Cases, 13th Edition
Strategic Management: Concepts and Cases, 13th Edition

Strategic Management: Concepts and Cases, 13th Edition by Fred R. David
Pren tice Hall | English | 2010 | ISBN: 0136120989 | 694 pages | PDF | 7 MB


A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.
Cases in Operations Management
Cases in Operations Management

Robert Johnston, "Cases in Operations Management"
Fi nancal T imes Mana gement | 2003 | ISBN: 0273655310 | 515 pages | PDF | 2,1 MB

The third edition of this highly successful case book has been expanded and updated to reflect the increasing reliance upon comprehensive case material in the teaching of operations management. The text begins with an introduction to analyzing operations management cases. Each of the subsequent parts deals with a key area of operations management and begins with an expanded introduction, allowing the book to serve as a stand alone text for introductory operations management courses. Features and Benefits include: Structure of the casebook reflects that of the companion text, Operations Management 3/e by Slack et al., Contains over 50 cases - This includes coverage of new areas, such as- operations strategy, interactive design, simultaneous engineering, supply chain reengineering, performance measurement, and TPM, Includes short, one and two page, cases, There is a Further Reading section in each part and every case study contains a Questions section.
Content Strategy for the Web, 2nd Edition

Content Strategy for the Web, 2nd Edition

Content Strategy for the Web, 2nd Edition
2012 | 216 Pages | ISBN: 0321808304 | EPUB + PDF | 4 MB + 5 MB