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Contemporary Issues in Marketing and Consumer Behaviour
Contemporary Issues in Marketing and Consumer Behaviour

Elizabeth Parsons, Pauline Maclaran "Contemporary Issues in Marketing and Consumer Behaviour"
But worth-Hei ann | 2009 | ISBN: 0750687398 | 232 pages | PDF | 1,2 MB


An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.
Understanding Health Insurance: A Guide to Billing and Reimbursement, 10th Edition
Understanding Health Insurance: A Guide to Billing and Reimbursement, 10th Edition

Michelle A. Green, "Understanding Health Insurance: A Guide to Billing and Reimbursement, 10th Edition"
D..ar C..gage Learning | 2010 | ISBN : 1111035180 | 721 pages | PDF | 15,5 MB


Understanding Health Insurance: A Guide to Billing and Reimbursement (10th Edition) is fully updated to the latest code sets, guidelines, and claim forms to provide you with the most essential and up-to-date knowledge on billing and reimbursement. With Understanding Health Insurance: A Guide to Billing and Reimbursement (10th Edition), you will learn about managed health care, legal and regulatory issues, coding systems, reimbursement methods, coding for medical necessity, and common health insurance plans.
Fundamentals of Mathematics (10th Edition)
Fundamentals of Mathematics (10th Edition)

Fundamentals of Mathematics (10th Edition) by James Van Dyke
Brooks Cole | ISBN : 0538497971 | January 1, 2011 | 717 pages | PDF | 24MB


Fundamentals of Mathematics (10th Edition) offers a comprehensive and objectives-based review of all basic mathematics concepts. The author helps learners by addressing three important needs: 1) establishing good study habits and overcoming math anxiety, 2) making the connections between mathematics and their modern, day-to-day activities, and 3) being paced and challenged according to their individual level of understanding.
Marketing Management: Millennium Edition (10th Edition)
Marketing Management: Millennium Edition (10th Edition)

Philip Kotler, "Marketing Management: Millennium Edition (10th Edition)"
P,.ice H,ll | 2000 | ISBN: 0130122173, 0536630992 | 784 pages | PDF | 3,1 MB


This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead.
Statistics for Business and Economics (10th Edition)
Statistics for Business and Economics (10th Edition)

Statistics for Business and Economics (10th Edition)
So h-We rn Coll e | ISBN : 0324658370 | 2008 | 1054 pages | PDF | 7,4 MB


This market-leading text from well-respected authors Anderson/Sweeney/Williams introduces sound statistical methodology within a strong applications setting. A wealth of real business examples, proven methods, and application exercises within Statistics for Business and Economics (10th Edition) clearly demonstrate how statistical results provide insights into business decisions and present solutions to contemporary business problems.
Consumer Behavior, 9th Edition
Consumer Behavior, 9th Edition

J. Paul Peter, Jerry Olson, "Consumer Behavior, 9th Edition"
M..,gH | 2009 | ISBN: 0073404764 | 576 pages | PDF | 7,8 MB

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
Comprehensive Stress Management, 10th Edition
Comprehensive Stress Management, 10th Edition

Comprehensive Stress Management, 10th Edition by Jerrold S. Greenberg
McG-H | 2006 | ISBN : 0073529621 | 465 pages | PDF | 16 MB


This engaging and easy-to-read text helps students identify, understand, and combat the stressors that most affect their lives. In an informal, anecdotal style, author Jerrold Greenberg discusses the latest research findings on the physical, psychological, sociological, and spiritual aspects of stress, as well as the appropriate coping skills.
Personal Finance, 10th Edition
Personal Finance, 10th Edition
Personal Finance, 10th Edition
Publisher: South-Western College Pub | ISBN: 143903902X | 2009 | PDF | 557 pages | 82 Mb

PERSONAL FINANCE, Tenth Edition, offers a practical, student-friendly introduction to personal financial management. Using a structured, step-by-step approach, this market-leading text helps students learn how to save and invest, manage student loans, file taxes, decrease credit card debt, and plan for the future.
English Legal System, 10th Edition
English Legal System, 10th Edition

English Legal System, 10th Edition by Catherine Elliott, Frances Quinn
Longman Pub Group | 2009 | ISBN: 1408204525 | English | 708 pages | PDF | 48 MB


Updated annually to provide the most up-to-date content for those teaching and studying the English legal system, the new edition continues to provide the definitive introduction to this area. Elliott and Quinn's engaging account of this constantly evolving subject will provide students with a broad working knowledge and develop their critical analysis of existing laws and reform options.
Choices in Relationships: An Introduction to Marriage and the Family (10th Edition)
Choices in Relationships: An Introduction to Marriage and the Family (10th Edition)

Choices in Relationships: An Introduction to Marriage and the Family (10th Edition)
Wa worth Pu ishing | ISBN : 0495808431 | 2009 | 689 pages | PDF | 16,8 MB


Because the right choice is an informed choice, Choices in Relationships: An Introduction to Marriage and the Family (10th Edition) arms you with the knowledge and confidence you need to make wise decisions for a lifetime of positive relationships. Choices in Relationships presents the information that you need to explore the tradeoffs that choices involve, view situations in a positive light, and to understand how even not making a choice is really a choice after all. By applying the concepts in this text to your own life, the authors show you how to approach every intimate relationship with the freedom and responsibility that comes from making educated choices.