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Business Research Methods (with Qualtrics Card)
Business Research Methods (with Qualtrics Card)

Business Research Methods (with Qualtrics Card) by William G. Zikmund
Publisher: South-Western College Pub; 008 edition | 2009 | ISBN: 1439080674 | PDF | 696 pages | 26 MB


This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
Research Methods for Business Students (5th Edition)
Research Methods for Business Students (5th Edition)

Mark N.K. Saunders, "Research Methods for Business Students (5th Edition)"
Publisher: Prentice Hall | 2009 | ISBN: 0273716867 | PDF | 656 pages | 16.5 MB


A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the student choice' and run-away market leader. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. The following online resources support the text: *For Students: self-assessment questions, glossary, revision flashcards , tutorials for SPSS and NVivo, plus Smarter Online Searching Guide * For Instructors: teaching manual, powerpoint slides, testbank
Research Methods for Business Students (4th Edition)
Research Methods for Business Students (4th Edition)

Research Methods for Business Students (4th Edition) by Mark Saunders, Adrian Thornhill and Philip Lewis
Pre tice | 2006 | ISBN: 0273701487 | 656 pages | PDF | 8,6 MB


In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods getting students interested in methodology and theory and helping them to understand the practical relevance. Depth of coverage combined with an accessible style, a real practicality and a straightforward structure result in consistently good student and lecturer feedback. Saunders is an excellent book in terms of both coverage and clarity of expression and this 4th edition will go from strength to strength.
Research Methods Laboratory Manual for Psychology, 3 edition
Research Methods Laboratory Manual for Psychology, 3 edition

Research Methods Laboratory Manual for Psychology, 3 edition by William Langston
W..rth Publishing | 2010 | ISBN: 0495811181 | 224 pages | PDF | 7,8 MB


RESEARCH METHODS LABORATORY MANUAL FOR PSYCHOLOGY is a one-of-a-kind solution for research methods classes. Experiments found within the text and on the CD-ROM cover such topics as the Stroop Effect, gender pronouns, and mood and perception, allowing you to experience research methods hands-on while focusing you on the asking and answering of interesting questions, rather than on the actual tracking down of materials.
Statistical Methods and Calculation Skills, 3rd edition
Statistical Methods and Calculation Skills, 3rd edition

Statistical Methods and Calculation Skills, 3rd edition by Isabel Willemse
Juta Academic | 2009 | ISBN: 0702177539 | 280 pages | PDF | 9 MB


This third edition aims to equip students with the skills to apply statistical analysis and quantitative techniques in research and the working environment where their knowledge can lead to effective decision-making. The book effectively combines theory and practice in providing: a theoretical framework for statistical problem-solving; a practical step-by-step approach to applying methods and calculations; a complete list of outcomes in each unit; worked examples with detailed explanations; and, practice in the form of guided activities and a range of self-test questions.
Marketing Research: An Applied Approach - European
Marketing Research: An Applied Approach - European

Marketing Research: An Applied Approach - European
Financial Times Management; 2 edition | November 30, 2005 | ISBN-10: 0273695304 | 777 pages | PDF | 19.81 MB


Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject. This updated edition includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research In addition 9 Full Harvard Business School Case Studies, complete with teaching notes and accompanying questions are available through our Custom Publishing Programme. Please contact your local Pearson Education Sales Representative to find out more.
Marketing Research: An Applied Approach
Marketing Research: An Applied Approach

Naresh K. Malhotra and David F. Birks, "Marketing Research: An Applied Approach"
Tra ns-Atla ntic Public ations, Inc. | 2008 | ISBN: 0273706896 | 835 pages | PDF | 36 MB


This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.
The Basics of Social Research (5th Edition)
The Basics of Social Research (5th Edition)

The Basics of Social Research (5th Edition)
Wadsworth Publishing | ISBN : 0495812242 | January 1, 2010 | 577 pages | PDF | 18MB


This thorough revision of Babbie's standard-setting book presents a succinct, straightforward introduction to the field of research methods as practiced by social scientists. Contemporary examples such as terrorism, Alzheimer's disease, anti-gay prejudice and education, and the legalization of marijuana make this Fifth Edition thoroughly fascinating as it introduces you to the "how-tos" and "whys" of social research methods.
Business Statistics: A Decision Making Approach [8th Edition]
Business Statistics: A Decision Making Approach [8th Edition]

David F. Groebner, Patrick W. Shannon, Phillip C. Fry, Kent D. Smith, "Business Statistics: A Decision Making Approach" [8th Edition]
Pr-nt-ceH-ll | 2010 | ISBN: 0136121012 | 936 pages | MOBI | 28.92 Mb


A direct approach to business statistics, ordered in a signature step-by-step framework.
Business Statistics uses a direct approach that consistently presents concepts and techniques in way that benefits readers of all mathematical backgrounds. This text also contains engaging business examples to show the relevance of business statistics in action.
The eighth edition provides even more learning aids to help readers understand the material.
Drupal ebook collection
Drupal ebook collection

Drupal ebook collection
Drupal ebook collection
English | 23 PDF | 242MB
Genre: Elearning


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Packt - Drupal 6 Content Administration (2009).pdf